Introduction

We are seeking a dynamic Digital Marketing and CRM Specialist to join our fast‑growing food & beverage (F&B) division. This role is pivotal in strengthening our relationships with key retail partners, driving brand awareness across digital channels, and delivering data‑driven marketing strategies that boost sales and customer loyalty. The successful candidate will be a creative communicator with a solid grounding in strategic planning, content production, and customer relationship management.

Responsibilities

Maintain and deepen relationships with existing supermarket and café partners, ensuring consistent collaboration and joint promotional activities.
Develop, execute, and continuously refine a comprehensive strategic marketing plan for our F&B product line, covering content creation, advertising, pricing strategies, and seasonal campaigns.
Own the company’s social media presence across platforms such as Instagram, Facebook, TikTok, and LinkedIn, producing engaging posts, stories, and paid ads that reflect brand values and drive audience growth.
Create high‑quality promotional assets—including photographs, videos, and graphic designs—using tools like Adobe Photoshop, Illustrator, and Premiere Pro, while adhering to brand guidelines.
Monitor campaign performance, generate weekly and monthly marketing reports, and provide actionable insights to senior management for optimization.
Collaborate with the product development and sales teams to align marketing initiatives with product launches, inventory levels, and market demand.
Utilize CRM software to segment customers, design targeted email and SMS campaigns, and track lifecycle metrics such as acquisition cost, churn rate, and customer lifetime value.
Stay current with industry trends, emerging digital platforms, and competitor activities to recommend innovative tactics that keep the brand ahead of the curve.

Requirements

Minimum Bachelor’s degree (S1) in Marketing, Communications, Business, or a related field.
At least 1 year of hands‑on experience in digital marketing, preferably within the F&B or retail sector.
Proficiency with CRM tools, digital advertising platforms (Google Ads, Meta Business Suite), and analytics solutions (Google Analytics, Facebook Insights).
Strong visual storytelling skills; ability to produce and edit photo and video content.
Excellent written and verbal communication skills; fluent in Bahasa Indonesia and English.
Demonstrated strategic thinking, with a track record of meeting or exceeding KPIs.
Self‑motivated, able to work independently and collaboratively in a fast‑paced environment.
Open to all genders; no age limit.
Availability to work Monday‑Friday, 09:00‑17:00.

Benefits

Competitive salary with performance‑based bonuses.
Comprehensive health insurance (medical, dental, vision).
Professional development allowance for courses, certifications, and conferences.
Flexible working environment with occasional remote work options.
Paid annual leave, public holidays, and sick leave.
Team building events, quarterly outings, and a vibrant office culture.
Access to the latest marketing tools and software.

About Company

Our company is a leading player in the Indonesian F&B market, renowned for delivering high‑quality food products to supermarkets, cafés, and specialty stores nationwide. With a commitment to innovation, sustainability, and customer satisfaction, we continuously expand our portfolio and explore new market segments. Our marketing team works at the intersection of creativity and data, leveraging cutting‑edge technology to connect with consumers and partners alike. Joining us means becoming part of a collaborative, growth‑focused organization where your ideas can shape the future of the brand.